This is a great example of credibility branding in action for a huge company. This is also a cautionary tale. With social media the fake programs are discovered faster than you can say hip hop. Here is the article:
A star-studded celebrity car and fashion show earlier this month garnered reams of media attention and landed General Motor's models in national publications such as US Weekly. The automaker has infiltrated YouTube and put pop star Gwen Stefani in an SUV. It let rapper Jay-Z create a paint color and got a bunch of college students to live for a week inside a compact car.
It's all part of a campaign dreamed up by the marketing minds at GM to create an aura of cool around the vehicle lineup they're working to reinvent. "Everybody wants to be youthful and feel good and live vicariously through these celebrities," says Dino Bernacchi, GM manager of branding and entertainment.
GM knows that its products must back the buzz, and it is doing its best to mount a turnaround with an aggressive new vehicle line that focuses on more dramatic designs, improved performance and quality interiors. Read the whole story here
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