Social media is about conversations, and you don't have to go to MySpace and the like to have those conversations. Cisco proves this, and by being authentic and initiating conversations with bloggers they become thought leaders and influencers engaging other industry influencers. All of it adds up to more user generated content and messaging that comes from the audiences and customers themselves (not an ad guy). Smart credibility branding!
Here is an amazing article from ZDNet and guest blogger Chas Edwards of Federated Media that talk about Cisco’s viral campaign…
Conversational marketing, viral success & your product
Every marketer these days wants the kids at My Space befriending their corporate mascots, producing fun-yet-favorable YouTube videos that feature their products and writing blog posts on that fresh, revitalized feeling that comes from using their brand of soap.
But here’s the catch. Most of us – the My Space kids included – don’t want to talk about most companies’ products. We want to talk about ourselves! So what’s an aspiring “conversational marketer” to do? Read the rest of it…
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