Premier Payment Services – Succinct Messaging, Excellent Solution

So you have a new product/service/company and it is time to crank up the awareness, drive new customers and further educate current customers and partners? One of the most important strategies is to have concise, succinct messaging with clear benefit statements. I recently spoke with a company that is delivering niche services to wealth managers and financial advisors. The clear benefit? Improving client retention for wealth managers and managing complexities for their clients. The messaging is clear and easily understandable.

I have a particular interest in companies and entrepreneurs who are targeting what I call “the 20% niche benefits.” They offer solutions that take a market segment that is humming along just fine at about 80% capacity and success (the ultimate achievement for just about anything) yet see the need for a value added service or product that can take it to 100%. Premier Payment Services is just that kind of company.

What They Do:

Most wealth management companies outsource bookkeeping for their wealthy clients. Those bookkeeping services are generally done by an individual who manages the ledger and makes sure bills are paid and the ledger balances. It is amazing that in a world of Quicken and online bill paying there are still individual bookkeepers (apparently a lot of them!) that write checks and mail bills. Premier Payment Services is allowing the sophistication and speed of technology to help take over this task and in the process allowing wealth managers to add value to their customer interactions ensuring better retention.

With added wealth come new toys, vacation homes, and a whole raft of additional bills. Some clients have as many as 200 or more bills they have to manage for multiple houses and the ancillary services and products needed for each home. “Individuals who own multiple homes will dispense money to the pool guy and cleaning services, why not to a bill payer? While there are some great financial management packages out there, that include bill paying, most users don’t want to have to figure out how to use them (and the learning curve can be high). “Our service removes the complexity of managing the financial obligations for multiple properties,” said Devin Miller, vice president of business development, Premier Payment Services.

Here is a excellent example of a messaging tree the communications representative from Premier Payment supplied me with:

·        What's the service: Concierge bill pay.

·        Target audience: Wealth managers

·        What does the service include: Outsourced, automated bill payment for high networth clients.

·        Why is this service better than a bookkeeper: They offer business grade bookkeeping plus online tracking and reporting.

·        Why would wealth managers wan it: Retention and insight into client’s finances.

·        Who do they want to be: HR Block for bill pay

·        What would they be compared to: you can now have a personal accountant much like a celebrity would have.

Great solution, great message.

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Comments

[Devin Miller]

Thanks again Jennifer for the interview. The article looks great and I hope we can talk again. Best of luck with your work!