Question: How do you influence the influencers?
Answer: Figure out who they are.
And you might be surprised that they aren’t just a celebrity or a CEO… they might be in your own backyard (or city block as the case may be). The following blog entry from Mike Sansone author the ConverStations blog, is a simple case for what and who an influencer might be.
A Blogger, a Baker and a Relationship Maker
Working with business owners looking to boost their bottom line, a lot of our conversation centers around their marketing plans and practices.
Last month, I had a new restaurant owner ask my thoughts on who he should network with. I suggested he find a cab driver, a hotel front desk clerk and a bartender. Each one of these professionals are already in the habit of sharing their opinions. Become best business friends with those folks.
That said, if you're blogging and want to build business, create a few relationships (offline and online) with people that touch your target AND are in the habit of sharing their opinions.
If my target is retailers, I'm looking to hook up with a manufacturer, a distributor and a like-minded vendor.
If I'm a pet-sitter, find me a veterinarian, a pet store and the HR dept of the largest employer in the county.
If I sell sporting goods, team me up with athletic directors, coaches and distributors of apparel.
Think a bit outside of your target customers - on the fringe. If they blog - that's a big plus!
----------------------------------------------------------------------
That is the article. When you think about it this marketing stuff is really pretty straight forward. If you want this article from the source go to http://www.converstations.com/2007/02/a_blogger_a_bak.html
Comments