« Logo Design as "Surface" Credibility | Main | What Venture Capital Wants – Credibility Branding and Marketing »

Wednesday, June 06, 2007

IS YOUR LOGO REALLY WORKING ON YOUR WEB SITE? (Special Offer!)

This is for the first 25 respondents only (so hurry up)!

As we all know, making sales on your Web site involves a lot of factors. Ever consider your logo as part of the success (or not) of your Web site?

Our logo expert, Dr. Bill Haig, has done some interesting research on this and has determined that your logo must be credible on your website to be effective. For example, company logos designed with specific company credibility traits will increase the conversion rate 2x to 4x compared to logos which are not credibility based. That could mean increasing sales 2x to 4x.  It is all a matter of trusting the company behind the website. This is the focus of his recent PhD dissertation.

Following up from yesterday's excellent post by Bill, he is offering a no cost logo evaluation for your company to the first 25 people who respond. This is a good opportunity to receive an expert opinion about your logo.

Bill provides a three page evaluation report, including background as to why Credibility Based Logo Design works. He gives examples of credible logos. His objective is to give small business an understanding how logos contribute to the bottom line when they are credible. The flip side, of course, is that a company logo can actually be a distraction when customers cannot trust a company when it does not look credible.

Here is what you do:

1. Send Bill a full description of your company business. Just ramble as if you are describing it to someone who knows nothing about it.

2. Include why your business is unique. What do you do that your competitors do not do.

3. Send your logo.

Bill’s email address for this special no cost logo evaluation is

bill@haigbranding.com

For more about Bill’s proven Credibility Based Logo Design strategy, please read the articles which appear here regularly. His website is www.powerlogos.com and he can be reached by phone at 808-922-4042 Hawaii Time after 9 am.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c2e2153ef00df351f66c48833

Listed below are links to weblogs that reference IS YOUR LOGO REALLY WORKING ON YOUR WEB SITE? (Special Offer!):

Comments

Hi, Great service thanks. Just send him a mail about mobminds.com. My new consultancy/concept development agency

Raimo

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Blogger's Choice Award

  • Vote for this blog!
    The Credibility Branding Blog has been honored with a nomination from Blogger's Choice Awards for the “Best Marketing Blog.” If you have been enjoying the blog, we would be pleased if you showed your support by clicking on the image below and voting for the Credibility Branding Blog. THANKS! My site was nominated for Best Marketing Blog!

Technorati Favorites CB

  • Add The Credibility Branding Blog to Your Technorati Favorites
    Add to Technorati Favorites
My Photo

Your email address:


Powered by FeedBlitz

Credibility Branding Perception Audit

  • Testimonials

    “It is amazing how you can take my benefits and bring them to life by capturing them at their highest level ---out of the mouth of my clients. I now have a new sense of passion for how I have and will continue to help people as a result of your audit. It is great to get such valuable yet unsolicited feedback from our clients. I truly appreciate your work.” Carolyn McCormick, Life and Business Strategist – Personal Edge Coaching and Business Development (www.SuccessCoachforLife.com)

    “Last year, WTRS employed Jennifer to conduct a brand survey and to advise us on our image and marketing strategy. The experience was very rewarding from many perspectives and was the key event that helped us to clarify our message and value to the industry. It also helped us to accelerate our sales; in fact I can look at our sales and see almost a 100% year over year increase beginning after her work with WTRS.” George West, Principle - West Technology Research Solutions (www.wtrs.net)

    Click here to check out a SPECIAL OFFER (and free bonus gifts too!).

Blidget

  • Blidget
    Get this widget from Widgetbox
Blog powered by TypePad