This is for the first 25 respondents only (so hurry up)!
As we all know, making sales on your Web site involves a lot of factors. Ever consider your logo as part of the success (or not) of your Web site?
Our logo expert, Dr. Bill Haig, has done some interesting research on this and has determined that your logo must be credible on your website to be effective. For example, company logos designed with specific company credibility traits will increase the conversion rate 2x to 4x compared to logos which are not credibility based. That could mean increasing sales 2x to 4x. It is all a matter of trusting the company behind the website. This is the focus of his recent PhD dissertation.
Following up from yesterday's excellent post by Bill, he is offering a no cost logo evaluation for your company to the first 25 people who respond. This is a good opportunity to receive an expert opinion about your logo.
Bill provides a three page evaluation report, including background as to why Credibility Based Logo Design works. He gives examples of credible logos. His objective is to give small business an understanding how logos contribute to the bottom line when they are credible. The flip side, of course, is that a company logo can actually be a distraction when customers cannot trust a company when it does not look credible.
Here is what you do:
1. Send Bill a full description of your company business. Just ramble as if you are describing it to someone who knows nothing about it.
2. Include why your business is unique. What do you do that your competitors do not do.
3. Send your logo.
Bill’s email address for this special no cost logo evaluation is
bill@haigbranding.com
For more about Bill’s proven Credibility Based Logo Design strategy, please read the articles which appear here regularly. His website is www.powerlogos.com and he can be reached by phone at 808-922-4042 Hawaii Time after 9 am.



Hi, Great service thanks. Just send him a mail about mobminds.com. My new consultancy/concept development agency
Raimo
Posted by: Raimo van der Klein | Wednesday, June 13, 2007 at 01:21 AM