« Websites at "First Glance"sm Optimization | Main | Not Buttoned Up? DON'T Launch »

Friday, November 02, 2007

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c2e2153ef00e54f7887718833

Listed below are links to weblogs that reference Chris Anderson of Wired Slams PR People - A Response:

Comments

Mukund Mohan

Long, well thought out piece. I use several marketing firms - branding, lead generation and PR.

PR is the hardest to track and manage. With every other agency I have defined deliverables, with PR its mostly hit or miss. So what's our option?

DIY. We can and will take the time to do the due diligence and build relationships with the right folks at our target publications and use very little of an "external agency". Why? We can control our own destiny. Its more difficult but puts the burden of results on something we can control.

I see a lot more VP's of Marketing going that direction.

Branding Blog

As a branding agency I like to go out and scour the net for really great articles. It’s tough to find one that’s right on point and yours is. Thanks for the read and keep up the good work.

Scott White
The BIG Kahuna

Aurelius Tjin

Wow, that is pretty much interesting! So far, my most controversial read for the day.

Great post! :)

Dominic

Jennifer,

As you know PR folks and editors have been going head-to-head for a long time and the Web has only increased the tensions between the two with such ease of news material distribution. As a publisher/editor myself of an industrial supply trade publication I get a lot of spam daily from PR people that send me useless material and barely in the format I requested. Although I don't agree with Chris Anderson's approach, as you indicated it was childish, but it certainly caused some friction in the PR community and many will think twice before they send Chris more material without thorough research on his needs.

Ken

Jennifer, you were far to gracious to Chris. He had no right to use his inflated position to do what he did. Shame on you for apologizing, he didn't deserve it. He's not only mean-spirited, he has overstepped his boundaries and abused his position. I've removed Wired from my reading list, you'll never see the editor of Popular Science act like a grown kid...

The comments to this entry are closed.

Blogger's Choice Award

  • Vote for this blog!
    The Credibility Branding Blog has been honored with a nomination from Blogger's Choice Awards for the “Best Marketing Blog.” If you have been enjoying the blog, we would be pleased if you showed your support by clicking on the image below and voting for the Credibility Branding Blog. THANKS! My site was nominated for Best Marketing Blog!

Technorati Favorites CB

  • Add The Credibility Branding Blog to Your Technorati Favorites
    Add to Technorati Favorites
My Photo

Your email address:


Powered by FeedBlitz

Credibility Branding Perception Audit

  • Testimonials

    “It is amazing how you can take my benefits and bring them to life by capturing them at their highest level ---out of the mouth of my clients. I now have a new sense of passion for how I have and will continue to help people as a result of your audit. It is great to get such valuable yet unsolicited feedback from our clients. I truly appreciate your work.” Carolyn McCormick, Life and Business Strategist – Personal Edge Coaching and Business Development (www.SuccessCoachforLife.com)

    “Last year, WTRS employed Jennifer to conduct a brand survey and to advise us on our image and marketing strategy. The experience was very rewarding from many perspectives and was the key event that helped us to clarify our message and value to the industry. It also helped us to accelerate our sales; in fact I can look at our sales and see almost a 100% year over year increase beginning after her work with WTRS.” George West, Principle - West Technology Research Solutions (www.wtrs.net)

    Click here to check out a SPECIAL OFFER (and free bonus gifts too!).

Blidget

  • Blidget
    Get this widget from Widgetbox
Blog powered by Typepad