Great advice from
John Jantsch over at Duct
Tape Marketing. I have been talking ad nauseum about the importance of
research and keeping on top of the editorial and blogger landscape. The
following is not only great resource for you and but also to send the results
to your clients, or internal corporate constituents. The idea is letting
technology aggregate relevant industry content so you don’t have to.
Why do you need to
keep up? Get out of the myopic box of your own company and product. Explore the
opinions and news of the industry and your competitors. It will open your mind
to new ideas, unique messaging and what your customers are interested in. Become
a hero to your clients by delivering the breaking news in their industry.
Read John’s post…
mySyndicaatTM – Delivering Personalized Information via RSS
By John Jantsch Duct
Tape Marketing
Just when you thought you were getting the hang of using RSS as a research tool, someone, like me, comes along and tells you that it's not enough.
Now it's become ultra easy to use RSS technology to create individual feeds of information and supply them to your best clients. You know they want to figure this RSS thing out but just can't seem to get around to it. So, do it for them.
Here's what I would suggest. Go to www.mysyndicaat.com and create personalized, search specific, RSS feeds, mash them together and deliver customized information to your clients on a daily basis. The current trendy name for this is a newsradar
Syndicaat allows you to easily mash multiple feeds together creating one very focused and personalized feed. (Yahoo Pipes does this as well, but my results with it have been spotty)
So, let's say you have a client that produces tents for active outdoor types. You can search very specific terms and phrases in Google News, Yahoo News, Bloglines, Technorati, Google Blogs, Outdoor Forums, and anything else that produces an RSS feed and mash all the content about your client, their competitors, the industry, specific keywords and phrases, you name in, into one digestible, personalized newsfeed that changes daily. (Don't tell your client how easy this is, just do it and bill them for it - they'll thank you.)
Talk about a great way to get a competitive edge. It's like creating personalized publications for each client or each marketing segment you serve. What if you did this for your prospects as a way to show them what you could do? You can make all this content public or create private password protected feeds. You can also republish the RSS feed and data on any web page on your site using simple javascript or even Feedburner's Buzz Boost and then put it in your client's private page on your website. So now they come to your website for their industry news everyday - you got to like the sound of that.
Click here to
read it from the source
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