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Friday, April 20, 2007

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Suzanne Lieurance

I loved this. I had my husband watch it after I did. He now has a new term to describe instruction manuals that leave out important steps in the instructions. He tells me they are "broken."

Suzanne Lieurance
The National Writing for Children Center
http://www.writingforchildrencenter.com

Israel Rothman

Years ago there was a guy who did a websitesthatsuck.com site and he became a syndicated columnist for years with PC magazine (Dave, retired now)

At the time, I remember thinking how underhanded this tactic was, then being amazed at the results (frankly, his website sucked!)

I learned form the experience about the importance of understanding the mentality of the readers: that journalism is often negative for a reason.

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