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Friday, April 20, 2007


Suzanne Lieurance

I loved this. I had my husband watch it after I did. He now has a new term to describe instruction manuals that leave out important steps in the instructions. He tells me they are "broken."

Suzanne Lieurance
The National Writing for Children Center

Israel Rothman

Years ago there was a guy who did a websitesthatsuck.com site and he became a syndicated columnist for years with PC magazine (Dave, retired now)

At the time, I remember thinking how underhanded this tactic was, then being amazed at the results (frankly, his website sucked!)

I learned form the experience about the importance of understanding the mentality of the readers: that journalism is often negative for a reason.

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