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Sunday, June 24, 2007



This is a ridiculous comparison - which would you be more inclined to favor - a flyer in the mail from your local pizza place, or an email pushing cheap viagra?

Even if traditional direct mail involves unsolicited contact, it can't be compared to unsolicited email aka spam... it's illegal!

When someone purchases a list for traditional mail - often times it's targeted, either by demographics, interests or lifestyle. If someone purchases an (illegal) email list, it's not likely to be targeted at all. And, if you were someone who would do that in the first place - you probably don't run a high value business.

I'm definitely bias as an email marketer, but there is something wrong with this comparison.

Long live (targeted, relevant, opt-in) email!


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